100 Boxes

"You can’t guarantee you’ll be the most talented, that’s something I couldn’t guarantee, but I could guarantee that I’d work harder than anybody else.

So for the first six or seven years in Omon it was just terrible for my social life, I probably slept in the agency two or three nights a week, I worked as long as it took, I mean I would literally force myself to write as many ideas as I possibly could so I would do stupid things like get art pads and fill it with a hundred squares, all the size of postage stamps, and I couldn’t leave until I’d filled each box with an idea, even if I loved the first idea, you know, just to force myself to explore different ideas.

I don’t want to be in the industry forever, but if I’m going to be I want to be the best, so working harder - that was one of my first goals."

David Droga (2005)

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Advertising junkie, creative groupie, and professional (M)Ad man. Likes thinking outside the box and putting them inside 100 boxes the size of postage stamps.

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This blog serves as inspiration when I'm having a hard time filling in those last few boxes.

Fear is the mortal enemy of creativity, innovation and happiness

—Alex Bogusky